TH: Since we’ve launched the Atom LT, it has really become an iconic favourite and has many fans. SL: When you’re designing something like the Atom LT Hoody what are your main considerations? It’s really cozy, airy, and it’s like wearing a hug. What we ended up creating was an incredibly versatile Hoody that can integrate into many different activities in all parts of your life. The idea was that it would provide warmth from the insulation package but then with the stretch side panel, it improved the ventilation and freedom of movement. So, our design team saw an opportunity to create something different and had the idea of combining a mechanical stretch shell with synthetic insulation and lining with a stretch fleece side panel. Insulated products tended to be bulky, they didn’t have stretch and they had really low air permeability which made you overheat pretty fast once you started moving in them. Tanya Hall: At the time of its inception, there wasn’t really anything like the Atom LT on the market. Sporting Life: Why this Hoody and why now? Hall, who’ll be celebrating 20 years with the brand in November, took us through the design process and the upgrades Arc’teryx has made to a fan favourite style. Sporting Life had the opportunity to chat with Tanya Hall, a Senior Designer at Arc’teryx to talk about the evolution of the classic Atom LT Hoody. So how does an outdoor company come to create pieces that are beloved by both the technical and fashion worlds? They start with solid core products that have grown in popularity and are routinely updated to keep up with changing preferences.
More recently, they’ve hit a chord with the fashion and celebrity crowd - Canadian rapper Drake is often spotted wearing the brand. The Canadian high-performance outdoor company has been making quality gear since 1989, easily winning over the outdoor audience with their thoughtfully designed apparel, outerwear, and equipment. When we think about longevity and versatility, we think of Arc’teryx. With COVID-19 restrictions still in place, more people will be looking to explore the outdoors, invest in outerwear that they can wear on their adventures and will last for years to come.
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